HP Catalyst Online Workshop > Social Media Basics

22 August 2012 - 9:00am - 10:30am

9 am Central US Time / 4 pm Central European Time / 7:30 pm India Time
Event location: http://nmc.adobeconnect.com/connect-nmc

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> RSVP on Facebook

Build a solid social media identity. Boost your project’s visibility.

So your project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals.

This first workshop will teach you all of the social media essentials, including:

Defining your goals

Building a solid social media identity

Knowing and leveraging your various audiences

Discovering what pages to follow

Setting up your own Facebook and Twitter pages for your project

Posting different types of content

Creating and finding effective content to share

Understanding what content to share in different platforms

Connecting with your immediate community and global community

Centralizing your social media platforms

In addition to NMC communication pros, this online event will feature tips from a special guest speaker and social media guru.

Once you’ve left the workshop feeling more social media savvy, there will be homework! With guidance from the NMC throughout, you will set up your own Facebook and/or Twitter pages for your project.

Our second online workshop will take place September 26th, during which we’ll show you how to master using and applying social media metrics to measure the success of your social media pages — and make improvements and enhancements accordingly. Stay tuned for more information!

Have questions? Email communications@nmc.org. RSVP and start a preliminary discussion on the official Facebook event page.

Meet our Guest Speaker: Rebecca Otis, Founder and CEO of LocalizeAustin

Rebecca Otis is the founder of LocalizeAustin, a business consultancy connecting Austin-based small businesses with the people, ideas, and resources they need to grow, promote, and get noticed. Recently, she served as the Social Media Administrator for Texas.gov, the official website of the State of Texas. In this role, she developed a leading-edge social media strategy that is used as a model for governments statewide and across the country.

Through her work at LocalizeAustin, Rebecca has spearheaded the marketing and public relations efforts for three Austin autism initiatives, securing media coverage on local & national media outlets.

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