9 am Central US Time / 4 pm Central European Time / 7:30 pm India Time
Event location: http://nmc.adobeconnect.com/connect-nmc
Build a solid social media identity. Boost your project’s visibility.
So your project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals.
This first workshop will teach you all of the social media essentials, including:
Defining your goals
Building a solid social media identity
Knowing and leveraging your various audiences
Discovering what pages to follow
Setting up your own Facebook and Twitter pages for your project
Posting different types of content
Creating and finding effective content to share
Understanding what content to share in different platforms
Connecting with your immediate community and global community
Centralizing your social media platforms
In addition to NMC communication pros, this online event will feature tips from a special guest speaker and social media guru.
Once you’ve left the workshop feeling more social media savvy, there will be homework! With guidance from the NMC throughout, you will set up your own Facebook and/or Twitter pages for your project.
Our second online workshop will take place September 26th, during which we’ll show you how to master using and applying social media metrics to measure the success of your social media pages — and make improvements and enhancements accordingly. Stay tuned for more information!
Meet our Guest Speaker: Rebecca Otis, Founder and CEO of LocalizeAustin
Rebecca Otis is the founder of LocalizeAustin, a business consultancy connecting Austin-based small businesses with the people, ideas, and resources they need to grow, promote, and get noticed. Recently, she served as the Social Media Administrator for Texas.gov, the official website of the State of Texas. In this role, she developed a leading-edge social media strategy that is used as a model for governments statewide and across the country.
Through her work at LocalizeAustin, Rebecca has spearheaded the marketing and public relations efforts for three Austin autism initiatives, securing media coverage on local & national media outlets.
Sparking innovation, learning and creativity.
Identifying the impact of emerging technologies.
The Edward and Betty Marcus Institute for Digital Education in the Arts (MIDEA) provides timely, succinct and practical knowledge about emerging technologies that museums can use to advance their missions.
The largest educational presence in any virtual world, involving more than 150 colleges and universities and a very active community of educators that numbers nearly 12,000.
The New Media Consortium (NMC) is a community of hundreds of leading universities, colleges, museums, and research centers. The NMC stimulates and furthers the exploration and use of new media and technologies for learning and creative expression. All content Creative Commons. More >